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Jamey Boje
SFx Administrator Mozilla News

Personas for Firefox has been updated and officially moved into Mozilla Labs as part of our exploration of dynamic personalization.

Be sure to grab the latest version it's a major rewrite of the code and includes dozens of new designs (including a bunch in time for the holidays!). It also now works with the beta releases of Firefox 3.

Special thanks to Rhian for coordinating the development of new designs, and to Myk for driving this round of development.

A new Web site and developer APIs will be released within the next couple of weeks.

We recently launched a couple of online banners with, what we feel, are strong differentiated messages from our competition -- "security" and "customization".  We've been testing these banners out in the wild to see how users respond (in the form of click and ultimately Firefox downloads) for a few weeks now and plan to continue the test through the end of this month.  You can read the full details of the campaign here.

I've posted the files that we used for this program at the url below.  Please feel free to take these files and post them on your website or blog, or take it a step further and generate your own Firefox animated banner.   We'll continue to post the source files as we try out different messages and mediums in the future.  This idea (and we think it's a great one) came from a comment by Percy on this post about the program.

Download the flash files here:

This work by Mozilla is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

If you missed the recent Air Mozilla Live broadcasts, you won't be able to participate in the live discussion, but you can still watch or download the videocasts and podcasts.

The last AML broadcast featured Doug Turner on the topic of mobile Mozilla -- including discussions around MiniMo and Project Joey. Videocasts, Part 1 and Part 2, of that program are available now.

For previous episodes, head over to the Air Mozilla Live Videocasts site and view, download, and subscribe today!

And stay tuned to Spread Firefox for more information about this week's Air Mozilla Live broadcast scheduled for Wednesday. We've got some exciting news breaking and, in addition to our regular show, we'll have two very special guests.

Check out this cool new laptop that was laser etched!   As part of the Firefox Companion for eBay launch this summer, Mozilla and eBay held a charity auction on eBay for a Macbook that was laser etched with the Firefox and eBay logos. Our friends at Squid Labs hooked us up with an awesome laser etching machine made by the folks at Versa Laser (thanks guys!).

100% of the proceeds went to Computer Aid, a non profit that provides professionally refurbished computers for education, health, and non profit organizations in developing countries worldwide.

If you haven't yet checked out the Firefox Companion for eBay, be sure to check it out, currently supported for eBay-UK, eBay-Germany, and eBay France, with more countries coming soon.
 

I just got in the Firefox Fatheads I ordered from the Mozilla store. This is one HUGE set of wall stickers! I mean really flipping *HUGE*. And it is actually larger than I thought it would be. (Notice the Firefox CD I included in the shot for size reference)

These are sooo cool.

For those that don't know, Fatheads are large wall stickers, usually of sports players, race cars, and such.  They are printed on durable vinyl and are fade resistant. They use a special low-tack adhesive that will not damage walls and will not pull off paint, unless the paint is already peeling, and can also be used on wallpaper (But are they not intended for rough textured walls). Fatheads can be removed and re-used. (I'd keep the backing around for moving/removing to keep dirt off of the adhesive).

I count 7 separate Firefox stickers on this sheet.  They can all be pulled off and applied separately. 

If you looked at the price on the Mozilla store you might be suffering from a bit of sticker shock (get it, sticker?)  But apparently these kinds of things can easily sell for more than $100. But for something of this size at such high resolution and quality it is well worth it, especially if you plan to put it up where many people can see it.

The only thing I forgot was to ask our secretary if it would be OK to put this kind of thing up on the wall at the office....

Mitchell Baker, Chairman of the Mozilla Foundation, today blogged about why we're not a "for profit" organization. I'm posting as I think that it's highly relevant and important to everyone here, as key contributors to the Mozilla Project.

Recently a Mozilla observer and contributor asked why Firefox isn't treated as a typical for-profit, commercial effort, and why we are giving up the chance to get rich. This is a great topic for discussion, I'm glad it was raised. I've got a very strong opinion on this, and am quite interested in what others think.

There are many reasons why Firefox is a public asset, built for public benefit rather than private wealth.

To start with, we want to create a part of online life that is explicitly NOT about someone getting rich. We want to promote all the other things in life that matter -- personal, social, educational and civic enrichment for massive numbers of people. Individual ability to participate and to control our own lives whether or not someone else gets rich through what we do. We all need a voice for this part of the Internet experience. The people involved with Mozilla are choosing to be this voice rather than to try to get rich.

I know that this may sound naive. But neither I nor the Mozilla project is that naive, and we are not stupid. We recognize that many of us are setting aside chances to make as much money as possible. We are choosing to do this because we want the Internet to be robust and useful even for activities that aren't making us rich.

It's possible that some participants are deferring the chance for personal wealth rather than giving up on it. Contributing to Mozilla, passing up opportunities for stock and wealth now, and planning to step back into that world after a while. This is a topic I'd love to discuss further and may write more about before too long.

But for now I want to concentrate on why I have always believed -- and still do -- that Firefox can not become a tool for some people to get rich. And why I believe the organizational home for Firefox (the Mozilla Corporation) must remain dedicated to the public benefit.

Firefox is not the creation of a "company" or a set of employees. The Mozilla Corporation and its employees are important, but not enough. Not remotely enough. And even if we had 2 or 3 or 4 times as much money or employees it would still not be enough.

Firefox is a great product because thousands and thousands of people care about it, and contribute to making it better. And the Firefox phenomena is even further removed from anything that could be accomplished if Firefox was a private company. Imagine 50 million people, or 100 million people or more. Now imagine getting all those people to download, install, and migrate to Firefox even though they have a similar piece of software already on their machines.

That used to be known as impossible. Today it's known as Firefox. It is happening because tens of thousands -- I believe hundreds of thousands of people -- have taken it upon themselves to create Firefox, to spread Firefox, to localize it, to extend it, to tell others, to install it for others, to help others use it.

Firefox generates an emotional response that is hard to imagine until you experience it. People trust Firefox. They love it. Many feel -- and rightly so -- that Firefox is part "theirs." That they are involved in creating Firefox and the Firefox phenomena, and in creating a better Internet. People who don't know that Firefox is open source love the results of open source -- the multiple languages, the extensions, the many ways people use the openness to enhance Firefox. People who don't know that Firefox is a public asset feel the results through the excitement of those who do know.

Firefox is created by a public process as a public asset. Participants are correct to feel that Firefox belongs to them. They are correct legally, since the Mozilla Foundation's assets are legally dedicated to the public benefit. They are correct practically because Firefox could not exist without the community; the two are completely intertwined.

Periodically someone suggests that it's possible to build a community like this around a core of people who own a company, and use that company for the express purpose of generating wealth for a few. I don't buy it. I don't buy it on practical terms. The participants I meet radiate the conviction that Firefox exists to benefit all of us. I don't buy it on a philosophical level either. A people-centered Internet needs some way for people to interact with the Internet that isn't all about making money for some company and its shareholders.

We need a public benefit aspect to the Internet. That's why we started building browsers in the first place. That's why we build Firefox. That's why we build Thunderbird, and why we'll build future products.

Source: http://weblogs.mozillazine.org/mitchell/archives/2007/08/firefox_is_a_public_asset.html