Learning more about marketing

Posted by rafael on Sun, 08/19/2007 - 03:42Personal

One of the goals of SpreadFirefox when we first started the project was to create a marketing project that matched the technical excellence of the engineering teams.  We're not exactly there yet and I think we all would still like to move forward with this goal.  I'd like to anyway.

I'm not a marketing expert but would like to be, and would like to learn more about building a brand, maintaining a brand, messaging, and other technical aspects of marketing.  

I can imagine that some of the engineers might think that marketing is all fun and games and is fluffy advertising and conferences and handing out stickers.  But there's a whole lot more to it than that, it's a lot more numbers oriented and strategy than people think. 

Anyhow, would love people's thoughts on this and how we could get started.  Maybe a discussion on the 4 P's of marketing and starting there. 



rebron's blog | login or register to post comments | 687 reads
Ah, Marketing Mix
Submitted by byteact on Sun, 08/19/2007 - 04:25.

I agree, SFx could do so much more in terms of Promotion especially in terms of Place....

We need to get Firefox on user desktops without the need to download and install and the best bet would be going through OEM, System Builders, and Internet Service Providers. One of the best ways of doing this would be providing an official Firefox Administration and Customization program.

That program should be able to custom compile Firefox with preset options for Firefox such as theme, add-ons, menu options, and special branding abilities among other things. That would provide distributors a reason to distribute Firefox as they could use it to further their own brand in the process like IEAK does for Internet Explorer.

We also need to do more push advertising in the mainstream, marketing teams should be in regional divisions, they should each focus on gathering funding for advertising in the mainstream media of their regions. Nothing major, an ad on the local news channels, a bit in the local papers, perhaps a sponsorship of local events.

We also need to develop consistent communications about Firefox, decide what should be designated as official and what can be designated as upon-query or self-researched. Play down the IE is bad and play up why Firefox is better than IE, play up alternatives in general as a secondary message so we won't be interpreted as trying to keep other equally good alternatives from taking hold.

Just my thoughts on it...
 

 


Byteact.com | Free web hosting

 

login or register to post comments