New Mozilla Event Process

You might have noticed that I've posted the Mozilla events calendar.  We're streamlining our events program to ensure that every event and conference Mozilla and our community participates in gets the attention it
deserves.  We've also created an alias (events@mozilla.com) for you to submit event suggestions or let know us know which events you're attending.

a) Send request to events@mozilla.com

b) In that request, please include (if you can):

• requestor
• event
• time/dates
• topic
• audience (see below for definitions)
• Suggested level of participation and cost

c) Mary Colvig and the event drivers (cbeard, Rhian, Seth b, Kaori,
Tristan, Schrep and Shaver) will triage the request and make a
recommendation on participation and/or contact the requestor.

d) We'll conduct bi-weekly meetings to triage events and discuss
status. Community and employees are free to join. Meetings to be held
at 11 a.m. PDT on every other Friday (TBD). Dial-in: +650-903-0800, ext
91, ID 248

Audience Definitions: 

• Engineers & developers
• Education
• Security
• UI/UE professionals, Web designers
• Localization
• Community

Goals:

• Increase adoption of Internet best practices through open standards by Web developers and designers and content authors
• Establish Mozilla as the turn to resource for Web and Web app development
• Grow ecosystem of add-ons and product feature contributions
• Recruiting and employee development
• Empower, develop, and build the Mozilla Community

• Consumers (Gamers, 18-40 y/o bracket, Families)
• Affinity groups
• “Smart Friends” (Tech savvy individuals, Home CTOs)
• Community

Goals:

• User Adoption and Retention (Firefox & Add-ons)
• Reinforce brand association between Firefox and a better Web experience
• Reinforce Mozilla as good for the Web and your online advocate, ensuring the future of the Web is focused on the individual.

Potential Event Participation Packages

• Package 1 -- Criteria: Event is expected to further almost all
  audience goals.
  Participation could include: Sponsorship, physical display presence
  (booth), speakers, press outreach, Mozilla employee staffing,
  supplemental event, swag
• Package 2 -- Criteria: Event is expected to further 2 - 3 goals per audience.
  Participation could include: Speakers, press outreach, swag, limited employee staffing
• Package 3 -- Criteria: Event furthers at least one goal, but doesn’t warrant additional resources.
  Participation could include: Donation, including swag or general monetary support
• Package 4 -- Criteria: Participation to further one goal or event only appropriate for networking or employee development.
  Participation could include: Mozilla attendees (networking or development)

End user-focused events: 

• Package 1 -- Criteria: Event is expected to further almost all
  audience goals.
  Participation could include: Sponsorship, physical display presence
  (booth), speakers, press outreach, Mozilla employee staffing,
  supplemental event, swag
• Package 2 -- Criteria: Event is expected to further 2 - 3 goals per audience.
  Participation could include: Speakers, swag, press outreach or supplemental event
• Package 3 -- Criteria: Event furthers at least one goal, but traditional event support not appropriate.
  Participation could include: All guerilla based marketing -- no official presence, community staffing, swag
• Package 4 -- Criteria: Participation to further one goal or event only appropriate for brand awareness.
  Participation could include: Donation, including swag or general monetary support

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