Social browsing and community marketing and SFX

i think the hard part is sharing the info you track with the SFX community in a meaningful, actionable way.

Consider (click on) http://del.icio.us/tag/sfx+woe. Hopefully the principle it demonstrates is clear: in adding entries to this list I believe that I shared info that I tracked in a meaningful and actionable way:

• Meaningful, in that entries in the list are tagged with the tag "woe", which marks articles that contain errors that would ideally attract a rebuttal or other follow up.
  
  
• Actionable, in that each entry incorporates either the proposed response (eg the node/26988 link in the second line of several entries is an already existing stock response) or a summary of why/what action is suggested (eg the comment "1. Badmouths Firefox. 2. The headline is inconsistent with his 2005 article which said IE6 was safe." in the second line of the "Internet Explorer 7: Finally Creating a Safe Browsing Experience" entry).
  
  I believe a list like this is, or at least could become, an efficient input for someone who seeks to post rebuttals, or to monitor gross errors being propagated by the media, or whatever. Indeed, I did (and others could) act to process the list. The "done" tag that some entries sport reflects the fact that I posted a corrective comment below the corresponding article and/or contacted the author.
  

Do you agree that this is sharing tracked info in a meaningful and actionable way?

it would be awesome if we could figure out how to create a group newsfeed service that pushed out to the homepage of SFX so anyone here could see what the SFX community was tracking.

Building on what we've talked about above, here's a different (but related) take. Consider (click on) these:

• http://del.icio.us/tag/firefox A rapidly changing list of new bookmarks tagged "firefox" by del.icio.us users.
  
  
• http://del.icio.us/tag/firefox+sfx A much less rapidly changing subset of the first list that only includes bookmarks tagged "firefox" AND "sfx". Either the above list, or this list, could be said to loosely approximate to "what the SFX community was tracking", albeit limited to SFXers who also use del.icio.us.
  
  
• http://del.icio.us/tag/firefox+sfx+done A yet sparser subset that only includes bookmarks tagged "firefox" AND "sfx" AND "done". These bookmarks were tagged by me -- in principle, it could have been anyone -- to indicate that they have been "processed".
  

So, an SFXer could view entries in the first list to see what's hot, the second to see what needs attention, and the third to see examples of processing.

This approach is generic; extensible; and can be quality assured. That is, it doesn't have to be about articles with errors; the action taken/indicated doesn't have to be limited to just "done" or not; and groups can be set up so that only approved people can add entries and processing tags to the lists that are input to Mozilla staff.

A drupal module that already exists can automatically create a regular tagged SFX post corresponding to each entry in such a list. So we could use that module to automatically pull in entries in http://del.icio.us/tag/firefox as they arrive. Then, due to the way drupal works, URLs corresponding to the SFX embedded version of the three lists above would automatically be available. Voila.

Hopefully the above makes sense and you see the potential.

Sorry for the delayed response Raiph. Principle illustrated in your first example seems like a good application of del.icio.us that enables SFXers to advocate on Firefox's behalf. 

Thanks for the response.

"seems like a good application of del.icio.us that enables SFXers to advocate on Firefox's behalf. " 

Fwiw, I'm not feeling you got what I wanted you to get. I was trying to illustrate how one can break down some community marketing tasks into what could be called funnel flow, with, for example, all SFXers being asked to do step 1, an SFX Project team doing step 2, and a Mozilla staffer doing step 3. For example, SFXers are asked to spot and tag online articles of relevance to SFX; a WOE team checks stories that have been tagged WOE and tags the ones deemed most deserving of Mozilla attention; and a Mozilla staffer monitors the output of the WOE team.

love, raiph

go for it.

you don't need my approval, or any one else who works for mozilla, to execute.

but you already knew that.
 

Thank you for responding. I understand you are busy and I get the impression you feel impatient with talk rather than execution.

When I read your words, with their focus on me executing, I feel disappointed and frustrated, because my need for understanding is not met, and I ask that you try one more time to hear me.

First, I have already executed. Specifically, during the one year run of the SFX press blog, dozens of SFXers monitored thousands of press articles and produced 454 mostly high quality entries. I see my/our execution as excellent and the output as highly valuable to Mozilla.

Coordination and communication with Mozilla around the press blog was poor, and the upshot was that the project fell dormant. For example, a Mozilla staffer stated that the plan was to plug the press blog feed output into mozilla.org, a process that I believe involved just a few minutes work technically, but which, a whole year after the project began, still hadn't happened. This sort of thing sapped my/our motivation.

My need right now is for concrete support. What I would like is for you, or some other Mozilla staffer(s), to communicate with me over the next few weeks to identify what funnels you would find most valuable, and to reassure me and my fellow tag team members that you are able and willing to make good use of the funnels we create for you, and to commit to sincerely supporting the tag teams that produce useful funnels. Would you or some other Mozilla staffer(s) be willing to do these things?

love, raiph

(test bump)

test bump

10 yahoo pipes mashups -- pretty cool: http://newteevee.com/2007/03/14/10-pipes-for-your-tubes/